TECH

9 Factors of Digital Marketing Transformation in the Age of IoT

Written by Shikha Sharma

We already know about the Internet of Things or IoT as we are often introduced to several gadgets like Google Glass, Fitbit, Apple iWatch, etc. that use IoT as the core system.

To put it clearly, IoT is a system of interrelated devices, like smartphones, laptops, vehicles, or even home appliances, and many others, and are equipped with unique identifiers (UIDs). These devices also connect to users through the internet.

But now the IoT trend is on fire. Though IoT is still forthcoming, and Digital Marketing has been around for several years, the traditional digital marketing approaches are disrupted by the latest flow of IoT.

With the estimation of around 22.5 billion IoT devices accessible by the end of the year 2021, this is the future of technology.

While facing such a transformation, every best digital marketing agency must recognize how IoT is going to reconstruct the entire Digital Marketing scenario.

For your help, we have jotted down these 9 Factors of Digital Marketing Transformation in the Age of IoT. Here we go –

1. Product Development

IoT can help digital marketers to assess their product market more efficiently, understand the audience and their demand, and plan for the new product. Further, the data access in IoT devices also supports businesses to perform data analysis to improve their product or service quality and to make faster and better business moves.

2. Analyze Buying Behavior of Target Audience

India has a vast market for different products and services. Thus, understanding customer buying behavior is crucial for the leading digital marketing services. IoT is in service here, as well. The data collected across the IoT devices give a clear view of where the potential buyers are, and how their buying journey are. Hence, digital marketers can explain their buying behavior from start to end.

Internet of Things also helps in interpreting the consumers, their buying patterns, the factors that influence the buying pattern, and also the consumer location to enable the marketers to customize their products or services, respectively. With the help of IoT, the marketing teams can get more accurate information on user decisions.

3. Access to Big Data

The smart devices let the marketers collect vast data of the consumers that help the businesses to project compelling marketing initiatives. Moreover, these IoT devices offer a lot more data compared to the traditional research approach, about the customer base, through the sensors. As estimated, there will be around 44 zettabytes of data available by 2020.

These exceedingly large data sets contribute to more specific insights that help the digital marketing services in India to decrease risk and increase new possibilities.

4. Customer Analysis

As the IoT based smart devices offer vast data, it helps businesses to dig into the deep and identify the customer preferences. Additionally, the data give insight into the lifestyle of the consumers, which assists digital marketers to promote products based on consumer lifestyle.

5. Data Tracking & Analysis

Data tracking and analyzing the same from IoT aids digital marketers to predict customer demand earlier, and identify the specific products that have gain most customer preference.

Data tracking is also helpful for planning the right time to sale, and to get real-time customer insights to boost sales.

6. More Insightful Customization

As IoT allows businesses to gather enormous data about their customers, it helps them to recognize what type of business promotions would engage their target audience.

The customized business campaign is one of the most effective ways to influence, engage, and retain the customers on a real-time basis. Often the custom web development India helps in a more accurate and productive marketing campaign.

Following the accumulated data, digital marketers can offer optimal information at the right moment to complete the purchasing journey of the customer. It also helps businesses to invest in more insightful ads.

7. Marketing Automation

Usually, marketers employ a lot of time and effort in accumulating customer data. But IoT helps in saving time and effort, without compromising with the amount of data gathered, and the quality of the collected and analyzed data.

8. Customer Satisfaction on Top

Prompt customer service is key to a successful business. For every marketer, it is crucial to be interactive with their customer and to address their queries promptly.

With IoT present at the time, marketers have access to more real-time data that helps them to respond to their consumers faster.

9. More Connectivity – Higher Conversion

IoT helps in increasing more connectivity. Within the IoT system, businesses can connect smart devices with their consumer base. Hence, this leads to more customer engagement and increased possibilities of higher conversion.

Wrapping Up…

IoT is making our life more convenient and empowering businesses to concentrate on core marketing objects. The advancement of IoT technology will control digital marketing India, and in any other country by allowing marketers to pitch powerful marketing drives.

IoT brings consumers and digital marketers closer to fulfill each other’s demands.

 

About the author

Shikha Sharma

I am a passionate blogger and digital marketing professional. I love to write all about Health, Travel, Lifestyle, Fashion, and social issues. It's my goal to inspire young women to reach their full potential while living happy lives.

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