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9 Factors of Digital Marketing Transformation in the Age of IoT

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We already know about the Internet of Things or IoT as we are often introduced to several gadgets like Google Glass, Fitbit, Apple iWatch, etc. that use IoT as the core system.

To put it clearly, IoT is a system of interrelated devices, like smartphones, laptops, vehicles, or even home appliances, and many others, and are equipped with unique identifiers (UIDs). These devices also connect to users through the internet.

But now the IoT trend is on fire. Though IoT is still forthcoming, and Digital Marketing has been around for several years, the traditional digital marketing approaches are disrupted by the latest flow of IoT.

With the estimation of around 22.5 billion IoT devices accessible by the end of the year 2021, this is the future of technology.

While facing such a transformation, every best digital marketing agency must recognize how IoT is going to reconstruct the entire Digital Marketing scenario.

For your help, we have jotted down these 9 Factors of Digital Marketing Transformation in the Age of IoT. Here we go –

1. Product Development

IoT can help digital marketers to assess their product market more efficiently, understand the audience and their demand, and plan for the new product. Further, the data access in IoT devices also supports businesses to perform data analysis to improve their product or service quality and to make faster and better business moves.

2. Analyze Buying Behavior of Target Audience

India has a vast market for different products and services. Thus, understanding customer buying behavior is crucial for the leading digital marketing services. IoT is in service here, as well. The data collected across the IoT devices give a clear view of where the potential buyers are, and how their buying journey are. Hence, digital marketers can explain their buying behavior from start to end.

Internet of Things also helps in interpreting the consumers, their buying patterns, the factors that influence the buying pattern, and also the consumer location to enable the marketers to customize their products or services, respectively. With the help of IoT, the marketing teams can get more accurate information on user decisions.

3. Access to Big Data

The smart devices let the marketers collect vast data of the consumers that help the businesses to project compelling marketing initiatives. Moreover, these IoT devices offer a lot more data compared to the traditional research approach, about the customer base, through the sensors. As estimated, there will be around 44 zettabytes of data available by 2020.

These exceedingly large data sets contribute to more specific insights that help the digital marketing services in India to decrease risk and increase new possibilities.

4. Customer Analysis

As the IoT based smart devices offer vast data, it helps businesses to dig into the deep and identify the customer preferences. Additionally, the data give insight into the lifestyle of the consumers, which assists digital marketers to promote products based on consumer lifestyle.

5. Data Tracking & Analysis

Data tracking and analyzing the same from IoT aids digital marketers to predict customer demand earlier, and identify the specific products that have gain most customer preference.

Data tracking is also helpful for planning the right time to sale, and to get real-time customer insights to boost sales.

6. More Insightful Customization

As IoT allows businesses to gather enormous data about their customers, it helps them to recognize what type of business promotions would engage their target audience.

The customized business campaign is one of the most effective ways to influence, engage, and retain the customers on a real-time basis. Often the custom web development India helps in a more accurate and productive marketing campaign.

Following the accumulated data, digital marketers can offer optimal information at the right moment to complete the purchasing journey of the customer. It also helps businesses to invest in more insightful ads.

7. Marketing Automation

Usually, marketers employ a lot of time and effort in accumulating customer data. But IoT helps in saving time and effort, without compromising with the amount of data gathered, and the quality of the collected and analyzed data.

8. Customer Satisfaction on Top

Prompt customer service is key to a successful business. For every marketer, it is crucial to be interactive with their customer and to address their queries promptly.

With IoT present at the time, marketers have access to more real-time data that helps them to respond to their consumers faster.

9. More Connectivity – Higher Conversion

IoT helps in increasing more connectivity. Within the IoT system, businesses can connect smart devices with their consumer base. Hence, this leads to more customer engagement and increased possibilities of higher conversion.

Wrapping Up…

IoT is making our life more convenient and empowering businesses to concentrate on core marketing objects. The advancement of IoT technology will control digital marketing India, and in any other country by allowing marketers to pitch powerful marketing drives.

IoT brings consumers and digital marketers closer to fulfill each other’s demands.

 
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Podcast SEO to Boost Your Reputation and Rankings

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Studies show more than half the listeners (around 58%) spend one to five hours every week listening to podcasts. Of which 13% spend up to 10 hours and 15 % spend more than 10 hours listening to podcasts. This is big data that no one would want to miss out on. The majority of listeners spend 1 to 3 hours every week on one of their favorite podcasts.

These will change drastically over time as our lifestyle is getting busier. People are looking for a way that helps them get most of what they need in as little time as possible. And the podcast perfectly meets their needs. So the podcasts listener will grow many times in the days to come.

A study found that 42 million Americans listen to the podcast every week. And 24% of podcasts were listened to twice a week. The number of podcasts listened to four to five times a week was 20% while 19 % of pods were listened to thrice. Only 16% of pods listened to a single time.

That shows more and more people are listening to podcasts. Marketers can utilize this to increase their brand reputation and drive traffic to their websites by creating podcasts that solve a problem.

Compared to women more men listen to the podcasts. 9 % of listeners were in 2013, which grew to 21 % in 2017. This means women are increasingly taking interest in podcasts. And men pod listeners are growing at a faster pace – it was 15% in 2013 and grew to 27% in the last year.

With more and more people listening to the podcasts, a trend has developed: podcast marketing.  Guesting on podcasts has numerous search engine optimization (SEO) and reputation management benefits. Employing the right strategy, marketers can use podcasting to boost reputation and search engine rankings.

Podcasting is one of the best ways to get backlinks, traffic, and social mentions. Here are some tips on how to get a boost on SEO and traffic through guesting on podcasts.

Create the Pods Strategically

Guesting on podcasts is one of the most effective SEO ways that help boost rankings and get more traffic.

But it works only if executed strategically. So create your pods strategically in a way that allows you smartly include SEO and promote your brands.

So it is important to work on a plan before getting interviewed on a podcast. Do a lot of preparation and think a lot of ideas on how to utilize the interview for promoting your brands and getting traffic to your website.

For most SEO benefits from podcasting, there are some crucial things that you should do. In fact, these are what businesses can do to get their brand name out. And these are pre-requisites for guesting on podcasts.

  • Guest blogging for leading industry websites.
  • Speaking at local and national conferences.
  • Giving webinars yourself.
  • Being an expert on others’ webinars.
  • Building a following on social media.
  • Writing content on your site that gets significant shares and views.
  • Creating videos that are watched and shared.
  • Getting online reviews.

A worthy visit website with loads of information highly relevant for people looking for your products or services can do a great job of getting quality traffic.  So do essential changes and updates to your website to make it user-centered.

Muster all the things you can do for your website to look professional and interesting. This will increase your likelihood of getting booked.

Build a Persuasive Bio

Your bio is the best way to show off your expertise. A one-sheet bio is considered best. Make sure to include all your credentials and accomplishes.

As bio is an important document, it should be a one-sheeter page on your website. You can provide podcasts link to that page. The bio has the most crucial points that are talked about in the podcast. Make sure you include in your bio keywords related to your area of expertise and the topics you are an authority on.

You should use those keywords smartly as in the SEO. Take time and think of how you can use the keywords throughout the interview. If you do not know how to do that, there are some SEO Companies in India that will help you out.

Also, your bio should be strategically designed, and include all those things that present your brand distinctively, explaining why you are a trusted person in the industry.

Choose the Right Podcast Platforms

When it comes to podcast platforms, choose those that have a strong base of subscribers and hosts who know how to promote the show.

It should not be something intimidating. Just use podcasts along with keywords relevant to your business. This way, you can know if the podcasts rank for those keywords.

Make a list of topic areas you want to cover throughout the interview. It is wise to build the list broad enough so you can include all the topics that can allow you to reach a large targeted audience.

Choose the platforms for guesting that are of interest to people who want to hear the information you have to share. So make the best use of your wit. It is not always that you should choose the podcasts that relate to your niche.

For example, suppose you are an SEO company India, you can also go with a podcast platform meant for restaurant owners. But make sure you talk about how restaurants can optimize their Google My Business (GMB) listing by adding menus to their GMB listing.

There are many popular podcasts such as iTunes, Stitcher and many more that you might be interested in. Reach the owner the podcasts and share your bio to get yourself booked.

 
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How Autowatch Ghost Installers Can Benefit You

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car security
Autowatch Ghost Installers

Introduction:

Car is an important asset in a car owner’s life. Securing a car is as important as securing any other property you own in your life such as your home. Autowatch ghost is the best type of security system you can install in your car to secure it.

Contact the best Autowatch Ghost Installers in town to secure your car without worrying about the charges. The ghost is the best feature to add in your car to secure it. You don’t even have to add any extra wiring to install it.

Features of Autowatch ghost:

The Autowatch Ghost Installers ensure many features of the security system. You will surely go for this security system after knowing the features provided to you.

  • Protect key cloning
  • The engine will block and will not start
  •  Silent operation
  • CAN data network
  • Change the PIN code anytime
  • Use emergency codes when the PIN is forgotten

How does the Autowatch ghost security system work?

The Autowatch ghost works with a PIN code. The code can be any digit you want. The limit of the code is a maximum of 20 digits or characters. When you enter the car you have to enter the PIN to start the engine. The car will not start if you put the wrong PIN. It reduces the rate of break-ins and theft.

The purpose of a long password is to not let anyone guess your password. It is better to disable the security system while giving your car for maintenance or something. Giving your password to unknowns can cause trouble.

A fob key is used to drive the car when you install the Autowatch ghost system. In case you lost your actual key, you don’t have to worry because the engine will not start unless you enter the PIN. And the fuel assess is also stopped when some tries to start your car. The fob key is the only source to drive the car.

Most of the car manufacturing companies are installing these systems in the car. Many people don’t know about this. You can ask a reliable company for Autowatch ghost installers to install a system.

Benefits of Autowatch ghost installation:

An Autowatch ghost security system will benefit you in many ways. People don’t realize the importance of having a security system in their cars. They get to know the importance when they lost the car. Following are the benefits you can get by Autowatch ghost installation:

  • Block your engine to start:
  • Invisible security for a car
  • Secure your car from theft
  • Easy way to change the pin

Block your engine to start:

With the service of an Autowatch ghost installer, the system will disable the engine to start. The engine will only start when you put the PIN code you chose for your car.

Invisible security for a car:

There are many modern ways to detect any security system installed in the cars. The burglars these days are very clever as they know all the ways to detect and cut any wiring in the car. The Autowatch ghost system doesn’t allow the thief to detect the security. Your car is safe and secure by this system.

Secure your car from theft:

As described above, this system doesn’t involve any wiring. It doesn’t allow the thief to cut or detect the wires. It secures your car from any kind of theft. You can install a CAN network. This network will help you to trace your can if lost.

Easy way to change the PIN:

The ghost system provides a very easy system to change the PIN code. You do not have to struggle for anything. You can easily change the PIN whenever you want to. The Autowatch ghost installer will explain that system to you while installing.

 
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TECH

What is Software Testing Certification

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Do you have an interest in the field of software testing? Are you seeking a career in this profession? If yes, then the best way to introduce you to this vast industry would be to get in with a certification.

The software testing certification with an effective QA process would not only help you to get a good job in the software testing industry but would also enrich you with various skills and techniques that would help you to excel in this field.

Software testing certification is a basic requirement and it would teach you new ways to test different types of software.

What is a certification in the field of software

The most dynamic environment nowadays is the environment in the IT industry. What is today, is modified tomorrow into a new product with loads of features and usability. You need to be technically qualified to survive in this competitive environment in the software testing industry. 

A software tester from a reputed mobile app testing company should have knowledge about the programming languages and technicalities of the computer. This would help you in many ways as a software tester has to interact with the programmers many times regarding the flaws in the software product and it would be an added advantage for you if you could interact with programmers in the technical language.

Different types of testing processes

All the knowledge regarding the type of testing such as white box testing and black box testing would be taught to you. Black box testing refers to the technique of testing in which only the external view is considered; that is, only the input and output of the software product are checked. It is ensured that there is a definite output for specified inputs.

In white-box testing, the internal schema is considered which focuses on the detailed investigation of the software product. All other concepts of testing such as unit testing, incremental integration testing, system testing, end to end testing, functional testing, regression testing, etc. are also taught in the software testing certification.

Certification credibility

Many institutes or universities offer software-testing certification either online or in physical classes. If you are among the people who are very busy or do not want to move out of your place then you can opt for online software testing certification. This would save both your time and your money.

Moreover, you will learn and acquire the software testing certification without moving out of your couch. All you need to have is an internet connection and a computer. What are you waiting for? Get software-testing certification and fulfill all your dreams of becoming a software tester.

Conclusion

Gone are the days when there used to be a countable number of companies offering software testing services. Nowadays, with the increase in the use of computers and software products the need for software testing services has increased.

Software testing services offer the software testing facility to all such companies who want to outsource testing of their software products. 

 
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